Flooring marketing that wins measured estimates over big-box installers. Senior-led SEO, PPC, and AI search visibility for flooring companies nationwide.
Why Choose Us
With years of hands-on experience in SEO, AI SEO, PPC, and Digital PR, we know what moves the numbers. Every strategy is led by senior talent.
No copy-paste plans. We design campaigns around your goals, margins, and markets, so every action directly supports growth that matters to you.
We keep reporting simple, communication clear, and results visible. Clients stay long term because they see steady progress without the fluff.
We start with your mix: the materials you want to sell more of, the margins on each, and how far your installers travel. Then we fix the site’s foundation, publish material and cost pages, launch ads on the highest intent searches, and refine monthly based on which leads became installed jobs. PPC produces estimates early while flooring SEO compounds behind it.
Senior people run the work, not a rotating cast of account managers. Flooring company marketing here is planned around your materials, margins, and model, showroom or contractor, rather than a template. Reporting stays plain: estimates, installs, and what drove them. Meet the team on our About page.
One team, one plan, and reporting that talks about installed jobs and what they cost, not impressions.
Most growing flooring companies invest 4 to 8 percent of revenue. The right number depends on your material margins and whether you run a showroom, so we scope budgets around your average job value and track spend against installed jobs, not raw leads.
Expect meaningful movement in three to six months, with material pages compounding after that. Because most flooring competitors have thin websites, well-built pages often climb faster in this trade than in crowded ones like roofing. PPC fills the schedule in the meantime.
GEO stands for Generative Engine Optimization, the practice of earning visibility in AI answers from ChatGPT, Google AI Overviews, and Perplexity. Homeowners ask these tools to compare materials and find installers. Flooring companies with clear, structured content get cited in those answers, and early movers keep the advantage.
Yes. We are based in Tampa and work with flooring companies across the country. Every program is built around your service area, your materials, and your local competitors.
You will not outspend Home Depot, and you do not need to. Big-box install programs are slow, impersonal, and subcontracted. We make your speed, craftsmanship, and reviews visible in the searches that matter locally, which is exactly where national brands are weakest.
What They Say
(5.0)
Alan brings experience from a Fortune 500 company and tailors his knowledge to a small business like mine. He explains his services so I fully understood the process and set realistic expectations for when I could expect to see growth. If you want to use the internet as a tool to be relevant and grow, I highly recommend taking the time to talk with Alan.
(5.0)
(5.0)
Alan is a thoughtful partner and excellent SEO strategist and tactician. His ability to navigate emerging trends in AI and search while continuing to produce strong results for clients is impressive. He willingly and patiently shares his knowledge and expertise to help others. I’ve referred him to multiple clients over the years and they’ve all shared glowing feedback about working with Alan. Highly recommend!
(5.0)
Working with Alan at Ardoz was a game-changer for our business. His deep knowledge of organic and paid search, combined with a meticulously crafted strategy, significantly expanded our market reach. Alan's professionalism and collaborative approach made him a truly exceptional partner to work with!
