Pool company marketing for builders and service routes. SEO, Google Ads, and AI visibility that book design consultations and fill weekly maintenance stops.
Why Choose Us
With years of hands-on experience in SEO, AI SEO, PPC, and Digital PR, we know what moves the numbers. Every strategy is led by senior talent.
No copy-paste plans. We design campaigns around your goals, margins, and markets, so every action directly supports growth that matters to you.
We keep reporting simple, communication clear, and results visible. Clients stay long term because they see steady progress without the fluff.
We start by splitting your goals: how many builds a year you can actually deliver, and how many service stops your routes can absorb. Then the foundation gets fixed, both page structures go live, campaigns launch with separate budgets, and everything is measured against signed contracts and route growth, not traffic.
Because we respect that reviews, sales cycles, and margins work differently on each side of the business. A build review is rare and detailed. Service reviews come weekly and in volume. Senior people plan around those differences and report in plain terms: spend, signed contracts, route growth. Meet the team on our About page.
One team, one plan, and reporting that talks about signed projects and what they cost, not impressions.
Builders often invest toward the higher end of the usual 5 to 10 percent of revenue, because each signed contract is so large, while service companies watch cost per new route customer. We scope budgets around which side you are growing and what your capacity allows.
Service keywords often move in three to five months. Construction keywords are more competitive and can take six months or longer, which is why ads and Digital PR carry the build pipeline while organic authority compounds.
GEO stands for Generative Engine Optimization, the practice of getting your company named in AI answers from ChatGPT, Google AI Overviews, and Perplexity. Families researching a build lean on these tools heavily during a long consideration phase, so being cited early shapes the shortlist.
Yes. Tampa is home, and the pool market here is as dense as it gets, but we run programs nationwide. Season length changes the strategy, so a Phoenix builder and a Chicago builder get different calendars.
Yes, if it treats them as two pipelines. Shared brand, separate pages, separate campaigns, separate math. That structure lets the service side fund steady growth while the build side lands the big contracts.
What They Say
(5.0)
Alan brings experience from a Fortune 500 company and tailors his knowledge to a small business like mine. He explains his services so I fully understood the process and set realistic expectations for when I could expect to see growth. If you want to use the internet as a tool to be relevant and grow, I highly recommend taking the time to talk with Alan.
(5.0)
(5.0)
Alan is a thoughtful partner and excellent SEO strategist and tactician. His ability to navigate emerging trends in AI and search while continuing to produce strong results for clients is impressive. He willingly and patiently shares his knowledge and expertise to help others. I’ve referred him to multiple clients over the years and they’ve all shared glowing feedback about working with Alan. Highly recommend!
(5.0)
Working with Alan at Ardoz was a game-changer for our business. His deep knowledge of organic and paid search, combined with a meticulously crafted strategy, significantly expanded our market reach. Alan's professionalism and collaborative approach made him a truly exceptional partner to work with!
